Our Story It all started with a baby shower for one of my dearest friends. I was so excited to celebrate her. I wanted to make her feel special by giving her the most memorable gift ever! All she wanted were diapers. Here’s the deal. The gifts that are the most practical are not heartfelt, while the gifts that are the most sentimental don’t end up getting used. Why do we need to sacrifice practical gifts in order to make them sentimental? Then it hit me… Why not have both?